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Few tools are as effective as a magazine in conveying a brand's values and engaging with consumers from the first to the last page. The magazine is designed to speak to ELAN's aware, worldwide consumers about the characteristics and values of this Slovenian company.

Not the usual brief overview of products and technical characteristics, but rather lots of different stories in which sportspeople, engineers and snow people talk about personal experiences in which their skis played a leading role.

Distributed in leading countries and in seven languages, Elan Magazine is the first step in a new communication plan which uses storytelling to bring Elan closer to its consumers.