A panorama of the winter collections and the unique setting of the Val Senales glacier as the backdrop. Pubblimarket2 found the location, selected the models, entered into agreements with the local tourist boards and studied the video concept. Our base camp was a refuge at just under 3000 metres altitude; the weather changed constantly, including a snowstorm. An icy wind swept across the slopes and trails where groups of professional alpine and cross-country skiers often go for pre-season training – a shiver-inducing challenge for the models and director. Close-ups on the colourful clothes in the ski and free ski, hiking, winter outdoor and urban collections. The lifestyle video can already be seen online on CMP's social media pages and is shown in a few selected stores.