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CMP
Real People video

The Real People, Real Products, True Stories integrated campaign covers this step reserved for the autumn-winter collections as well as videos and press releases, in-store material and a dedicated website.

Two new faces join the gallery of Real People endorsers for CMP, a Fratelli Campagnolo Group brand.

The protagonists of the integrated campaign are Lucio Bubacco, an internationally-renowned Venetian glass blower, and Antonio Santopolo, a fisherman and chair of the Grado Fishermen's Association.

Two intense videos and a series of press ads illustrate, in pictures, their stories and their passion for their work, the lagoon, the sea and the open air.