Adria Mobil, a Slovenian company producing caravans and camper vans, and the sixth biggest in Europe in its sector, has entrusted the brand's international cross-media communication management to the agency Pubblimarket2.
The Pubblimarket2 Group has added a new and important client to its portfolio: the Slovenian company Adria Mobil, which belongs to the Trigano Group (a leading European player in the RV industry) and specializes in the production of vans, caravans and camper vans marketed under the brands Adria and Sun Living.
For the past year, Pubblimarket2 has been handling communications and social media management activities for the Sun Living brand, and now it has also been assigned management of global communications for the mother company on an international level.
The main objective for the 2018 season is to support its positioning, upholding the brand's guidelines and tagline “Living in motion”. Having defined the strategy, Pubblimarket2 is working on coordinating the corporate image and on the production of all communication tools for both B2B and B2C targets. In addition to conceiving and creating new international campaigns for the brand and its products – the latter divided into different parts for the three product lines: motorhomes, caravans and vans – the agency has already developed a new product catalogue, and on- and off-line magazine, POP materials, leaflets and a merchandising guide.
The Blu Wom division is also working for this client, and is responsible for coordinating social media content globally, and for managing all paid activities on Adria Mobil's social media channels, from budget administration to the detailed definition of strategy, contents and creativity for campaigns.
Francesco Sacco, Chairman of Pubblimarket2, declared: “This appointment from Adria Mobil is a source of great pride, both because it highlights how much the approach and method we took with the Sun Living brand was appreciated, and because it reaffirms our international vocation. From day one the client responded enthusiastically to our ability to coordinate all the activities requested, from the definition of strategy to the actual production of tools, as well as our ability to work across all markets.”