A story with distant origins

From Milan to Udine, from prime-time tv commercials to Facebook, from advertising agency to marketing communication consultants. Ever since, in step with the times.
1969
Pubblimarket was born in Milan:

It was the time of creative pioneering and the Carosello television advertising show.

The 1970s and '80s were marked by great experiences alongside clients such as UPIM, STANDA, NEGRONI, MELLIN, STAR, HERTZ, ITALTEL CITROEN, VOLVO, HONDA...

 
1986
Pubblimarket2 was born in Udine:

The North-East had just embarked on its adventure as Italy's powerhouse and we wished to give a timely response to a phenomenon that marked the economic history of our country.

The '80s and '90s were the years spent alongside clients like LLOYD ADRIATICO, CONSORZIO SPECK ALTO ADIGE, INVICTA, CARNIELLI, HEAD, DIADORA, FRUIT OF THE LOOM, POLICE, BENETTON SPORTSYSTEM...

 
2015
A trajectory with a thread running through it, a blue one.

We respond to companies' changing needs with professional skills, technologies and a global vision based on a strong Central Strategic Idea ISC, which allows us to combine experimentation and innovation.

 

Ever since the beginning a clear business mission

Helping customers to develop their competitive potential through marketing communications.
The agency's strategic board comes from the business world, where its members have worked in the marketing arena. For this reason maximizing returns on your investment is an integral part of our approach to communications. In an increasingly complex scenario in which purchasing behaviours are constantly shifting and fragmenting, and ever-new media and forms of communication impose content sharing and participation as a central and essential pillar, we work to help you find your bearings as you build lasting relations, be they B2B or B2C.
“A kit of services for businesses”
To drive sell-in and promote sell-out, allowing the growth of the brand's reputation.
S
FOR SMALL AND MEDIUM ENTERPRISES
That wish to increase their product awareness as a means of boosting their business, using marketing communication to give a strategic direction to their actions.
XXL
FOR LARGE COMPANIES OR MULTINATIONALS
That wish to delevop new outsourced projects and new business opportunities on new markets or in new market segments.
 

We give value to the partnership

Our way of being professionals.
WE LOVE
To be
proactive
It is fundamental to view the consultant as a partner able of directing energy, assessing the various options together and, in particular, being a well-informed, up-to-date source on everything that may be exploited beyond that specifically requested.
WE LOVE
To participate in
our clients' projects
We have always sought to adopt the aspirations and goals of our clients. Quality consultancy must offer a tailor-made service for the individual client, but above all it must also be capable of going beyond, when necessary, in order to achieve the goal.
WE LOVE
To assure a
constant presence
Being “on” the client is very different than being "by" the client: we believe that participating in our clients' lives is fundamental in order to achieve a true understanding of the nature of future projects and to promote their implementation.
WE LOVE
An ethical approach
to communication
The sharing of values and the transparency of behaviour and costs are fundamental for the creation of a lasting partnership with our clients, which in turn is vital for the achievement of the corporate goals.
 

A team that knows how to work together

STRATEGIC BOARD
Each project is conceived to bring added value.
The board and the account manager assigned to the client identify the Central Strategic Idea and define the guidelines of the marketing communication plan.
Francesco Sacco
Chair and Head of Strategy
Degree in Business Economics. Master's in International Marketing from SDA Bocconi. Teacher of Marketing and Advertising Communication Theory & Techniques at the University of Udine. Member of the Italian Association of Marketing Studies (A.I.S.M.). Marketing Professional. Founder of Pubblimarket2. Partner.
Francesco Sacco
Alberto Di Donna
Creative Art Director
Degree in Art Direction from IED, Milan. He started his career with Attila&Co, an agency specialising in fashion, before moving to Brand X, also in Milan. He later joined Max Information of Gruppo Armando Testa in Bologna, where he acquired experience in various sectors. Joined Pubblimarket2 in 1996. Partner.
Alberto Di Donna
Paolo Lacchini
Creative Copy Manager
From journalism to advertising. First with TBWA Italia, then as senior copywriter with Italia|BBDO and Pubblimarket Milan. Freelance with Leo Burnett, McCann, Nadler&Larimer and other Italian and international agencies.
Paolo Lacchini
 


 
PR TEAM
Writing and interpersonal relations are the daily bread for those who have to give every communication strategy the extra quality of effective word-of-mouth advertising. From corporate image to the product, special event to press conference, the PR department is ready to circulate the news and make it go viral. TV, radio, magazines, newspapers, web, social media: we use every medium to achieve our aim.
Alessia Toppan
Senior PR Account Manager
Bachelor degree in communication and advertising. She grew up in Blu Wom, where she immediately felt at her ease in managing special events and important cultural, touristic or corporate shows. A pen in one hand and a phone in the other, she has the ability to turn every whisper into a news item.
Alessia Toppan
Sandra Ferino
Senior PR Account Manager
Bachelor degree in integrated communication for companies and organisations. She began her career with our agency before moving on to a number of different companies where she cultivated solid relations. She returned to the Blu Wom team in 2012. She flits effortlessly from online to offline and employs her technical skills and creative flair to make every idea become a winning project.
Sandra Ferino
Roberto Palladino
Social Media Strategist
From Udine to London to brush up his English; from London to Barcelona to learn all the secrets of the Web and the lead generation. Three years later he returned home and set up a digital publishing house. He studied languages and communication and has an enormous passion for photography; a voracious reader, he is an habitué of digital and social media courses. With him, strategy is always viral.
Roberto Palladino

 
 
CREATIVE TEAM
From theory to practice, from concept to fruition. At this point, the ball passes to our expert, close-knit creative team. Here, the idea takes many different shapes, moulding it to work with the many and varied modern communication tools.
Barbara Zorzi
Creative Designer
Barbara Zorzi
Roberto Mereu
Creative Designer
Roberto Mereu

Sara Bortoluzzi
Creative Designer
Sara Bortoluzzi
Marilena Trusgnach
Creative Designer
Marilena Trusgnach
Sara Schiboni
Creative and multimedia designer
Sara Schiboni
Pierluigi Buttò
Creative Designer
Pierluigi Buttò
 
 

PRODUCTION & SERVICES
In addition to our strategy board and our sales and creative team, our organisation also includes the people who handle our day-to-day running: administration, supplier relations, progress organisation. Complex duties carried out with precision to optimise time and costs, always focusing on customer satisfaction as their prime objective. To sum up, today Pubblimarket2 – including our subsidiary, Blu Wom – can rely on the fine work of a couple of dozen professionals.
Cristina Del Fabbro
Production
Handles and drafts requests for estimates, chooses suppliers, ensures that deadlines and delivery dates are met. Meticulous work, delivered with a smile.
Cristina Del Fabbro
David Milocco
Accounting
Handles customer and supplier administration, general accounting, salaries, taxes and contributions, balance sheets, relations with banks without ever doing a single number!
David Milocco
Sara Nadalutti
Production planning
Oversees production management and control, the progress of over 1,000 jobs, archives... A steadfast sense of responsibility and readiness ensure that time schedules are always upheld.
Sara Nadalutti

 

Clients

We are currenly developing important projects and ongoing partnerships with:
We are proud to have grown professionally with prestigious brands:
Asolo, Athletes World, Artex, Bata, BeeUp, Benetton, Bluenergy, Bottecchia, Bottos, Brahms, Bristot, Calzavara, Calzedonia, Canevel, Carnielli, Chiurlo, Cicli Esperia, Coccovo, Comune di Grado, Datch, De Rigo, Diadora, DID Plus, Domino, Domitalia, Europeo Mobilificio, Garmont, Gambarelli, Banca Generali, Giorgio Fedon, Fhiaba industries, Fila, Friskies, Gorenje, Gruppo Homes, Gruppo Magnetti, Gruppo San Giacomo, Gruppo Santarossa, Jacuzzi, Jolly scarpe, Kastle, Kos, Invicta, Lago, Lange, Lima, Look, Maya, Mazzonetto, Melby, MCZ, Mello’s, Mico, Molaro, Morotto, Nordica, Northwave, Olimpia Splendid, Ordine degli Ingegneri, Oz Racing, Risport, Rosada, Rossignol, Rudy project, Samas, San Anselmo, San Marco, Schlecker, Snaidero, Soleico, Sparkasse, Special Friends, Sportful, Tim, Visibilia, Weissenfels.

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